Executive Summary: P.S. Florals aims to be the premier flower deliver service in San Diego, offering curated and artistically designed floral arrangements for any occasion, with a focus on locally sourced, fresh flowers. We will offer same-day deliver options for last minute needs.
Services offered: A variety of flower arrangements and custom bouquets, subscription services, same-day and scheduled delivery, and gift bundles.
Meet the team: At P.S. Florals, co-founders Pilar Hayes & Blanca Gonzalez lead the team. Both founders have a passion for creating unique & memorable floral arrangements. Blanca, with over 10 years of customer service experience under her belt ensures the smooth operation of the customer service experience. While Pilar has a background in merchandise marketing that will allow the success of a strong social media presences. Combing their expertise to drive the business forward.
Market Overview: Our 2025 goals are as followed launch a website, utilize social media, offer promotions, collect & showcase reviews, leverage email marketing, develop a referral program, offer subscription services. Create short form flower videos to gain followers. Goal is 5k followers for instagram for 2025.
Strategy: Sustainable Sourcing Initiative
Description: P.S. Florals will showcase our commitment to sustainability through our locally-sourced organic flowers and eco-friendly packaging. We will share compelling stories about our local grower partnerships and waste reduction efforts across our website and social media platforms.
Strategy: Educational Content Marketing
Description: Create videos and social media content that educates our audience on the importance of sustainability in floristry. Offer tips on caring for plants and flowers in an eco-friendly manner.
Strategy: Green Loyalty Programs
Description: Develop a loyalty program that rewards customers for making eco-friendly choices, such as bringing their own containers or returning P.S Florals mason jars when purchasing new arrangements. This can encourage repeat business and attract environmentally conscious consumers.
Strategy: Launch a Website